Project Description

Crowne Plaza Sleep Kit

As part of their successful Sleep Programme Crowne Plaza were looking for an improved solution to provide their guests with a Pillow Spray product. As well as holding the branded spray the pack needed to communicate the details of the Sleep Programme.

I developed a range of concepts which would securely hold the sleep spray products whilst presenting them to the guests as ‘something special’.

Using the concept of a bed the designs attempted to wrap the sprays up like a duvet whilst adhering to the strict Crowne Plaza brand guidelines.

I developed the cutter guide and artwork for the final design which was then initially tested within the Asian properties before being rolled out to the global group.